MODULE 1: Introduction to Digital Marketing
- What is digital marketing?
- Difference: Traditional vs Digital
- Understanding the sales funnel
- The customer journey (Awareness → Consideration → Conversion → Retention)
- Skills & career paths in digital marketing
- Real examples: Amazon, Daraz, Nike digital funnels
MODULE 2: Branding Foundations
- What is a brand?
- Creating a brand identity
- How to choose a brand voice & tone
- How colors, fonts, and logos influence conversions
- Practical: Create a simple brand kit
MODULE 3: Social Media Marketing (SMM)
Platforms Overview
- TikTok
- YouTube
- X (Twitter)
Core Skills
- Social media strategy planning
- Audience research
- Content pillars
- Content calendars
- Writing captions that convert
- Viral content formulas
Practical Tasks
- Create 7-day content calendar
- Create viral reel ideas
- Analyze competitor pages
MODULE 4: Content Creation & Copywriting
Content Creation
- How to create high-quality posts (even with a phone)
- Canva designing
- Basic video editing (CapCut, VN)
- Hooks for Reels/TikToks
Copywriting
- AIDA formula
- PAS formula
- Writing ad copy
- Writing scripts for short videos
- Writing social media captions
Practical Tasks
- 10 hooks
- 3 product descriptions
- 3 ad copies
MODULE 5: Facebook & Instagram Ads
- Understanding Meta Ads Manager
- Types of ads:
- Awareness
- Traffic
- Engagement
- Leads
- Sales
- Custom audiences
- Retargeting
- Pixel setup
- Budgeting & scaling strategies
- Reading analytics & reporting
Practical Tasks
- Set up Meta Ads Manager
- Create your first ad
- Analyze ad performance
MODULE 6: TikTok Marketing
- TikTok algorithm explained
- Trends & hooks
- TikTok ads
- How to create viral TikToks
- User-generated content (UGC) basics
- Building a TikTok brand
Practical Tasks
- Create 3 TikTok scripts
- Film 1 video
MODULE 7: YouTube Growth & Strategy
- YouTube channel setup
- Keyword research
- Thumbnail design
- Titles that rank
- YouTube SEO
- Shorts strategy
- Monetization strategies
MODULE 8: Search Engine Optimization (SEO)
SEO Basics
- How Google works
- Ranking factors
- Keyword research
- Competitor analysis
- On-page optimization
- Off-page optimization
- Backlinks
- Technical SEO
- Local SEO
Practical Tasks
- Perform keyword research
- Optimize a blog post
- Audit a website
MODULE 9: Email Marketing
- What is email marketing?
- Lead magnets
- Building an email list
- Types of emails:
- Welcome
- Newsletter
- Promotional
- Abandoned cart
Tools
- Mailchimp
- ConvertKit
- Klaviyo
Practical Task
- Create an email sequence (3 emails)
MODULE 10: Website Building & Conversion Optimization
- Website basics
- WordPress basics
- Shopify basics
- Landing pages
- UX / UI essentials
- Increasing conversions (CRO)
- Creating lead capture pages
Practical Task
- Build a landing page
MODULE 11: Analytics & Data Tracking
- Google Analytics
- Meta Analytics
- TikTok Analytics
- Reading insights
- Making data-driven decisions
MODULE 12: E-commerce Marketing
- Shopify store setup
- Product research
- Pricing psychology
- Upsells & cross-sells
- Abandoned cart recovery
- Scaling ads for e-commerce brands
MODULE 13: Freelancing & Client Acquisition
- How to start freelancing
- Building a portfolio (even if new)
- How to charge clients
- Writing proposals that win
- Communication with clients
- How to deliver monthly reports
Platforms
- Fiverr
- Upwork
- Facebook groups
MODULE 14: AI Tools for Digital Marketing
- ChatGPT for content
- Midjourney / Canva for graphics
- AI video tools (Runway, Veed, CapCut AI)
- AI automation tools
MODULE 15: Final Project
She will complete:
- Full brand kit
- 1-week content calendar
- 3 video scripts + 1 short video
- TikTok strategy
- Facebook ad campaign
- SEO-optimized blog post
- Landing page
- Email sequence
- Professional marketing portfolio
No comments:
Post a Comment