📘 Module 3 Worksheet – Social Media Marketing

📘 🟦 PART 1: Basic Understanding (Short Questions)

Answer the following in 2–3 lines each.

1. What is Social Media Marketing in your own words?

2. Why is social media important for businesses today?

3. Name three popular social media platforms and their main purpose.

4. What is the difference between Facebook and Instagram audiences?

🟧 PART 2: Platform Analysis

Choose ANY one platform: Facebook / Instagram / TikTok / YouTube / LinkedIn

1. Platform Name: _______________________

2. What type of content performs well on this platform?

3. What age group uses this platform the most?

4. Mention one brand/influencer doing well on this platform. Why are they successful?

🟩 PART 3: Audience Research Task

Choose a small business (real or imagined).

Example: Clothing brand, cake business, fitness coach, makeup page, digital service.

1. Business Name: _________________________________

2. Who is the target audience? (Age, gender, interests)

3. What problem does this audience have that the brand can solve?

🟪 PART 4: Content Strategy Activity

For the same business, create 4 content pillars.

🟫 PART 5: Create a 3-Day Content Calendar

Day Content Type Topic / Idea Caption (Short)

Day 1 ____________ __________________________ __________________________

Day 2 ____________ __________________________ __________________________

Day 3 ____________ __________________________ __________________________

🟨 PART 6: Hooks & Captions Practice

Write 3 strong hooks for reels or short vPracticals 

Write 3 short engaging captions:

🟥 PART 7: Competitor Analysis

Choose ONE competitor brand.

1. Brand Name: ___________________________________

2. What type of posts get the highest engagement?

3. What can you learn from this competitor?

🟦 PART 8: Reflection

What is the MOST important thing you learned from this Module?